- Scientific Research
- About us
Mission: we want to achieve that everybody, including you, reach the daily recommended intake of fruit and vegetables, by drinking and snacking healthy.
Vision: helping the consumer reach the daily-recommended intake of fruit and vegetables by providing fruit and veg snacks and drinks worldwide for any moment.
Where does our passion for healthy eating come from? Jacques Luteijn: ‘’Ever since I was young I felt privileged that I could grow up on a farm. At our home there was always fresh fruit on the table. My mother made almost every from scratch herself. For example we almost always only had applesauce with apples out of our own garden, not from a container. Next to the commercial growing of apples and pears we have for private cultivation red currants, raspberries, cherries, tomatoes, carrots etc. Everything was from our own garden. And in that time we were not aware that fruit and vegetables were high in macro- (fibre) and micronutrients (anti oxidants) were good for you health. Today we are lucky to know that they are… and I want to share this knowledge and passion with everyone.’’
You note that now more then 85% of people eat to little vegetables and fruit and that a lot of products have added sugars, what does that mean? Jacques Luteijn: ‘’Then you know that there is work to do. As grower and producer we work together with colleague-growers and bring delicious products filled with health and handy reclose able packaging in one total concept: Body&Brains, Smart-Snacking for young and old!’’